In a surprising turn of events, tech billionaire Elon Musk has set his sights on the beer industry, demanding the immediate firing of Anheuser Busch’s CEO for what he calls the “Bud Light Fiasco.”

According to Musk, the recent Bud Light ad campaign featuring the tagline “The Perfect Beer for Removing ‘No’ From Your Vocabulary for the Night” was not only offensive but also showed a lack of responsibility on the part of the company.

“This is a serious issue,” Musk declared in a tweetstorm that lasted for hours.

“Promoting a culture of consent is something we should all be striving for, not making light of. This kind of behavior is unacceptable and the CEO of Anheuser Busch should be held accountable.”

Musk, known for his outspoken views and penchant for taking on big industry players, has already begun rallying his followers to boycott all Anheuser Busch products until the CEO is removed from his position.

“Enough is enough,” Musk said. “We need to send a message to these companies that this kind of behavior will not be tolerated. It’s time to stand up for what’s right.”

Anheuser Busch has not yet responded to Musk’s demands, but industry insiders say that the company is likely to be feeling the pressure from the outspoken billionaire.

It remains to be seen whether Musk’s campaign will have any real impact on Anheuser Busch’s bottom line, but one thing is clear: the tech mogul is not afraid to take on even the biggest of targets in his quest for a better world.